I’ve always been deeply fascinated by the intricate craftsmanship and refined attention to detail in the world of fine jewelry. Behind every piece lies not only exceptional artistry, but also a captivating brand story—something I have long admired with all my heart.

With this passion in mind, I spent six years working in the jewelry industry, and along that journey, a quiet question began to grow louder in my mind:

Could I one day create a brand of my own?
One that brings to life all the wild, beautiful ideas that once only lived in my imagination?

And so, Miracle Sparkle was born.

The road to building a brand felt like an adventure through a vast forest—filled with the unknown, moments of doubt, and flashes of clarity.

Over time, I realized that what I truly wanted to share wasn’t just a product, but a philosophy of living:
That real beauty and confidence come from the balance of inner health and positive energy.

Through Miracle Sparkle, I hope to help more people discover their own path to wellness—one that feels natural, sustainable, and authentic—beyond outdated standards of beauty.

This is more than just a brand.
It’s a journey of transformation—one of growth, self-discovery, and becoming.

And through Miracle Sparkle, I hope to support every person in finding their rhythm, their glow, and the unique light that’s always been within. 💫

The journey of entrepreneurship is never easy.
It takes more than impulse, courage, and passion—sometimes, it also requires a bit of boldness, and a willingness to fall and get back up.
And often, it all begins with an unexpected twist of fate.

In 2018, during my maternity leave, I happened to take on a part-time role managing a Facebook page. That small step unexpectedly led to a partnership with the Australian skincare brand milk&co—my very first experience in brand distribution.
Although the business had not yet reached full stability, it was eventually affected by the pandemic and had to be closed down.

While it was a moment of confusion and uncertainty, it also became a turning point. I began actively seeking new opportunities—writing cold emails and pitching ideas to brands I believed in.
Soon, we successfully secured the distribution rights for Lovekins, another Australian brand focused on maternal skincare and women’s hygiene. We brought it to market with great care and commitment.

But entrepreneurship is full of surprises, and the next chapter came faster than expected.
By chance, we expanded from beauty and personal care into the wellness and nutrition space—a bigger, more challenging leap. We introduced the stylish and pure Vida Glow collagen, and later secured the agency rights for one of the brands I personally admire most: eimele.
This plant-based nutrition brand is rooted in science and formulated to support metabolism, restore health, and rebuild confidence from within.

From skincare to functional health, our journey has constantly evolved. But our original purpose remains unchanged:
To help every person shine through science-backed nutrition and high-quality wellness solutions.

This is the heart of our brand—and our promise to everyone who supports us.

We believe that wellness should never feel like punishment. It shouldn’t be about restrictive diets or complicated calorie tracking, but rather about making mindful, sustainable choices that naturally integrate into daily life.

We are committed to using natural, effective, and trustworthy ingredients, accompanying every person who chooses to love themselves—on their journey toward both beauty and health, in a way that feels lighter and more enduring.

As we step into a new chapter rooted in plant-based nutrition, our belief in the gentle power of plants continues to deepen.
We’ve seen how they can harmonize the body’s rhythm and awaken a sense of balance that’s been there all along.

Whether it’s supporting your metabolism, recalibrating your body, or embarking on a journey into whole-food, plant-based living—we’re here to walk that path with you.

Our goal isn’t just to sell products.
It’s to shape a lifestyle movement—powered by plant science, sustained by community.
So that every one of you, working toward a better version of yourself, can find resonance and support here—
and truly begin to shine in your own rhythm, every single day.